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Article: Searching for better microwave foods; new packaging options promise improved convenience and better quality foods designed for the microwave oven. (includes additional articles on shelf-stability and on high-tech microwave ovens)
- Article from:
- Prepared Foods
- Article date:
- February 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Searching for better microwave foods
New packaging options promise improved convenience and better quality foods designed for the microwave oven. The search is on for better microwaveable foods. Better in convenience and quality, better in added value.
In 1988, 962 microwave products were introduced, according to Gorman's New Product News. The trend is for more. In 1986, GNPN tracked 278 new microwave products; in 1987, 761. These numbers spell greater packaging opportunities.
Packaging's portion of the $9-billion microwave foods market is $1.1 billion (The Packaging Group, Milltown, N.J.). By 1993, the microwave foods and microwave packaging ...