Article: Wichita Falls, Texas, finds new title more than middling good.(Knight Ridder Newspapers)

WICHITA FALLS, Texas _ To the average Joe here, average sounds _ well _ better than ordinary.

And when you're a city best known for tornadoes, a manmade waterfall and being the miserably hot summer home of the Cowboys, you take recognition where you can get it. Even if it's being named "America's Most Average City" by Advertising Age, an industry magazine for the advertising and marketing trade.

Sure, it's just a statistical proclamation, but it just might mean free samples of potato chips or even first crack at a new brand of tires.

For most of the 140,518 "metropolitan" Wichita Falls residents, the new moniker merits a shrug.

"What ...

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