|
|
Article: A Makeover of Global Proportions: The leading cosmetics players are emphasizing core brands, select product launches and expansion in offshore markets to maintain growth. (Focus 2001: Cosmetic Raw Materials).(Statistical Data Included)
- Article from:
- Chemical Market Reporter
- Article date:
- December 3, 2001
- Author:
CopyrightCOPYRIGHT 2001 Schnell Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Despite the economic slowdown in the US, the largest geographic consumer of color cosmetics, most top global cosmetics makers are seeing positive growth. They are embarking on a common strategy of select product launches, core brand re-marketing, and expansion in Asia, South America, Latin America and Eastern Europe to sustain and increase growth.
Coming off a record-setting 2000 in both sales and profit, L'Oreal SA remains the global leader in cosmetics with a 16.8 percent market share and 2000 gross sales of roughly $4 billion, according to Euromonitor International, a global market research firm with offices in Chicago, London and Singapore. Estee Lauder ...