|
|
Article: Lessons to be learned: Listening and loyalty: E-commerce vendors need to be more attentive to consumer feedback. (Quint's online).
- Article from:
- Information Today
- Article date:
- December 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Basically, e-commerce dot-coms have two major problems. One, they're too big. Two, they're too small. Like the pelican, their eyes can hold more than their belly can, to quote Dixon Lanier Merritt's limerick (no, it's not Ogden Nash). They have the ambition and the platform to serve a world of consumers, but they often lack the staff, resources, and installations to perform that most essential of functions in any grand marketing effort: listening. The best and brightest of them have, of course, established reliable, accommodating ways of processing complaints about orders. If you can't do that, then customers will not only leave you, they'll take their friends, neighbors, ...
Related newspaper, magazine, and journal articles:
|
|
Article: Thaw portrayed Inspector Morse
The Milwaukee Journal Sentinel;
February 22, 2002 ;
458 words
...Thaw portrayed Inspector Morse Associated Press Friday, February ... music-loving detective in "Inspector Morse," died Thursday at 60 after ... was indelibly identified with "Inspector Morse" after creating a complex character ...
|
|