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Article: Ad Age's Creativity Names BBDO New York 'Agency of the Year'.
- Article from:
- PR Newswire
- Article date:
- December 11, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- BBDO New York has been named 2001 "Agency of the Year" by CREATIVITY magazine, part of the AD AGE Group. In selecting BBDO New York for this honor over all other U.S. advertising agencies, the editors of CREATIVITY credited the agency's "revitalized reel," which included new product work for clients such as Snickers and Pepsi, and fresh campaigns for clients like FedEx and Cingular Wireless. GetCreativity.com, the online edition of the magazine, summarized the decision as follows: "As other agencies lost business, BBDO held steady ... as other agencies experienced mass layoffs, BBDO rolled out new campaigns, and even new products." The result: "an agency ...