Article: Las Vegas Needs to Reinvent Itself Again, Gaming Industry Expert Says.

By Jeff Simpson, Las Vegas Review-Journal Knight Ridder/Tribune Business News

Dec. 13--With no Strip megaresort openings scheduled for the next few years, Las Vegas needs to find new ways to market itself, a University of Nevada, Reno casino industry expert said Wednesday.

Three waves of Strip megaresort openings since 1989 have had a direct, positive impact on the number of tourists visiting Las Vegas, said Bill Eadington, director of UNR's Institute for the Study of Gambling and Commercial Gaming.

Steve Wynn's Le Reve project on the Desert Inn site, tentatively slated to open in mid-2004, is likely to be the first new megaresort since the ...

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