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Article: Survey Shows Change in Consumer Attitudes Toward Advertising; Yellow Pages Survey Reveals Change in Purchase-Making Decisions, As Consumers Look to Informative, Not Entertaining Sources.
- Article from:
- PR Newswire
- Article date:
- December 14, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BERKLEY HEIGHTS, N.J. -- Consumers' views of advertising have changed in the last six months, according to an e-mail survey released today by the Yellow Pages Research Institute (YPRI), the new research arm of the Yellow Pages Publishers Association (YPPA). More than nine out of 10 consumers surveyed said they prefer informative advertising to entertainment-based sources of advertising.
The survey addressed consumers' changed attitudes toward the advertising they consider when making purchase decisions. Fully 92 percent of consumers said they prefer advertising that is informative, giving the facts without too much hype, rather than advertising that is ...