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Article: Yours in Sisterhood: Ms. Magazine and the Promise of Popular Feminism. (Book Reviews).(Review)
- Article from:
- Michigan Historical Review
- Article date:
- September 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Clarke Historical Library. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Amy Erdman Farrell, Yours in Sisterhood: Ms. Magazine and the Promise of Popular Feminism. Chapel Hill: University of North Carolina Press, 1998. Pp. 232. Index. Bibliography. Illustrations. Cloth, $39.95; paper, $16.95.
Yours in Sisterhood explores how Ms. magazine used commercial culture as a tool for the feminist movement during the 1970s and 1980s. Unlike other feminist publications in the early 1970s, Ms. was a commercial venture that sought to reach a broad audience by packaging a feminist message into a familiar women's magazine format. The magazine's presence on supermarket magazine racks made it a popular icon of the women's movement.
Ms. ...