Article: Yours in Sisterhood: Ms. Magazine and the Promise of Popular Feminism. (Book Reviews).(Review)

Amy Erdman Farrell, Yours in Sisterhood: Ms. Magazine and the Promise of Popular Feminism. Chapel Hill: University of North Carolina Press, 1998. Pp. 232. Index. Bibliography. Illustrations. Cloth, $39.95; paper, $16.95.

Yours in Sisterhood explores how Ms. magazine used commercial culture as a tool for the feminist movement during the 1970s and 1980s. Unlike other feminist publications in the early 1970s, Ms. was a commercial venture that sought to reach a broad audience by packaging a feminist message into a familiar women's magazine format. The magazine's presence on supermarket magazine racks made it a popular icon of the women's movement.

Ms. ...

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