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Article: BF Goodrich: Tradition and Transformation, 1870-1995. (Book Reviews).
- Article from:
- Michigan Historical Review
- Article date:
- March 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Clarke Historical Library. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mansel G. Blackford and K. Austin Kerr. BF Goodrich: Tradition and Transformation, 1870-1995. Columbus: The Ohio State University Press, 1996. Illustrations. Appendixes. Index. Pp. 507. Cloth, $35.00.
This is a meticulously researched biography of a company that for most of its existence has lived up to its 1970s advertising slogan: "We're the Other Guys." Like a ballplayer with a long and solid career in the majors who never breaks out of the pack, Goodrich was an innovative and successful company that nonetheless failed, in the long run, to dominate any of the markets it entered. In this way Goodrich is more typical of the majority of businesses than the ...