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Article: FACED WITH SLUMP, 'WSJ' ANNOUNCES REDESIGN.(Dow Jones' 'Wall Street Journal' to add color to front page)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- December 10, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fourth-quarter ad linage at Dow Jones & Co. flagship The Wall Street Journal will be down about 40% this year, but the company's top executives sought to take some sting from those numbers by announcing a raft of changes for the Journal at the Credit Suisse First Boston Media Week conference Dec. 6.
Beginning April 9, 2002, the Journal will redesign-for the first time since World War II-its classic front page, joining virtually every other major daily newspaper by being printed in color. The format of the page is also expected to change.
The paper will also add a ``Personal Journal'' section Tuesday through Thursday, aimed at addressing at what Dow Jones ...