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Article: Abacus counts on database's growth; BtoB Alliance unit expands rapidly, adding new corporate members, contact names.
- Article from:
- BtoB
- Article date:
- November 26, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bucking the economic slowdown and the downward spiral of some of its competitors, Abacus, the direct mail division of DoubleClick Inc., is enjoying a rapid b-to-b expansion.
Broomfield, Colo.-based Abacus is attracting new members to its flagship b-to-b database, BtoB Alliance, at a rapid clip and recruiting experienced b-to-b direct marketing executives. Among Abacus' recent moves and successes:
* Increasing BtoB Alliance's contact base to 44 million names, up from 40 million in July.
* Boosting the corporate membership of the cooperative database to 250 from 217 in July.
* Recruiting Finlay Waugh, a high-profile Dun & Bradstreet Inc. ...