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Article: NY ad campaigns get a fresh gloss; `New York Miracle,' `I Love New York' roll forward; ex-ad execs release a CD.(Brief Article)

Article from:
Crain's New York Business
Article date:
December 10, 2001
Copyright

Everybody loves New York.

Ad agency BBDO has produced additional spots for its acclaimed ``New York Miracle'' campaign. Publishing bigwigs Steven Florio and Cathleen Black are among business executives appearing in the latest edition of the ``I Love New York'' campaign. Also, three former advertising executives have produced a CD of songs from the aftermath of Sept. 11.

The ``New York Miracle'' campaign began last month as a way to lure tourists to the city for the holidays in the wake of the terrorist attacks. The six original spots featured such New York figures as Woody Allen and Robert De Niro living out various New York City dreams. Each of the six ...

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