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Article: Websites offer ideal opportunity to communicate with pregnant women: online market fails to meet the needs of pregnant women. (feature).(Brief Article)
- Article from:
- Brand Strategy
- Article date:
- December 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The market for pregnant women is a market I feel a close affinity with, not least because I'm now the proud mother of a three-month-old baby boy.
As society becomes more and more fragmented, and people no longer live near their families, pregnant women are in danger of becoming isolated. They're less able to ask a relative for advice or support, and health services can be a daunting experience.
However, pregnant women have become more comfortable with using the internet for research on many subjects-from complex medical problems to beauty and fashion tips.
It's for these reasons that pregnant women are increasingly finding a sense of community ...