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Article: Bubbling Over: Sparkling wine from California, Spain and other areas can bolster your Champagne list.
- Article from:
- Cheers
- Article date:
- November 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When customers come in to your establishment to celebrate special occasion, they're likely to order a bottle of Champagne. But how many will ask for a bottle of California sparkling wine? And how many will order sparkling wine without a special occasion? Maybe your customers think to order it, so it's up to you to make sure sparkling wine is in the forefront of their minds when they come in to your establishment.
"With fewer people coming into restaurants in this economy, and checks getting smaller, the value of selling a glass of sparkling wine before dinner becomes more and more important," observes Joy Sterling, marketing director for Iron Horse Vineyards. "If ...