Article: It's all mine: protect your intellectual property. (On The Shelf).(Brief Article)

The issue of intellectual property and its protection is a growing concern, and Deborah E. Bouchoux's book, Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets (Amacom, $29.99), addresses this topic thoroughly. Bouchoux offers sound advice on not only protecting your intellectual property but also identifying exactly what your intellectual property is.

The author cites four key types of intellectual property: trademarks, copyrights, patents, and trade secrets. Bouchoux says intellectual property is a company's "intangible assets," which could include "noncomplex items such as customer lists, names ...

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