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Article: Powerful forces: three African American women take on the high-tech world. (Black Digerati)(Cover Story).(Cover Story)
- Article from:
- Black Enterprise
- Article date:
- January 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LENA L. WEST REALIZES THAT ANY AFRICAN AMERICAN WOMAN WHO THINKS ABOUT STARTING A tech company today will likely get discouraged if she flips through an industry magazine. "A quick browse reveals very few people who look like me," she says. It's a realization that could make any budding entrepreneur shy away from a potentially lucrative business opportunity, says West, founder and CEO of Yonkers, New York-based xynoMedia Development (www.xynomedia.com), a company that helps early-stage firms develop and implement technology solutions.
Put the magazine down, says West, because there are many African American women forging ahead in a male-dominated field--including ...