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Article: Philip Morris Co. to become Altria Group.(Brief Article)
- Article from:
- Modern Brewery Age
- Article date:
- November 26, 2001
CopyrightCOPYRIGHT 2001 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AP--Philip Morris will try to clear the air--with a fresh, new name.
The tobacco, food and beer conglomerate, which has labored to convince the public it is about much more than cigarettes, said late Thursday it will shed a corporate name long associated with the Marlboro Man and the women of Virginia Slims ads.
Instead, Philip Morris Companies Inc. will dub itself Altria Group Inc. (pronounced Al-Tree-Uh), as soon as shareholders approve, the New York based company said.
The new name will clear up confusion between the parent company and its tobacco operations, and better reflect its growth into a company that makes and sells products ...