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Article: September accelerates decline in ad pages for info. tech. market.(Brief Article)(Statistical Data Included)
- Article from:
- Business Publisher
- Article date:
- October 31, 2001
CopyrightCOPYRIGHT 2001 JK Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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September advertising pages for the b2b information technology market fell 48.1% when compared to the same period last year, going from 17,061 pages last year to 8853 ad pages in 2001. According to figures supplied by IMS/Auditor (New York), the General Business/New Economy segment showed the largest ad decline, going from 26,598 ad pages in September 2000 to 11,499 pages this year, a decline of 56.8%.
For the first nine months of the this year, total ad pages for ...