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Article: Scholastic Launches 'Read for Life' Campaign Promoting Books as Source of Understanding and Comfort, and Featuring Original Artwork by Mary Grand Pre, Illustrator of Harry Potter Book Covers.
- Article from:
- PR Newswire
- Article date:
- December 20, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'Read for Life' Poster and Resource Guide Distributed Nationwide Through
Scholastic Book Clubs, Scholastic Book Fairs, and Book Stores
National Print Ads and Radio Spots Addressing Importance
Of Reading with Children Kick Off Campaign
NEW YORK, Dec. 20 /PRNewswire/ -- Scholastic Inc., the global children's publishing and media company, today announced the launch of a national campaign to promote reading with children as a source of understanding, comfort and connection. The "Read for Life" campaign, launched as a part of continuing outreach in the aftermath of September 11th, carries the message "Read for Comfort ... Read for ...