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Article: Joe Montana teams up with Diet Pepsi for Super Bowl XXIV 'Cola War' advertising blitz. (San Francisco 49er football quarterback)
- Article from:
- PR Newswire
- Article date:
- January 26, 1990
CopyrightCOPYRIGHT 1990 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JOE MONTANA TEAMS UP WITH DIET PEPSI FOR
SUPER BOWL XXIV 'COLA WAR' AD BLITZ
SOMERS, N.Y., Jan. 26 (PR/TV Newswire) -- Pepsi-Cola Company has announced that Super Bowl-bound San Francisco 49er quarterback Joe Montana will star in a new Diet Pepsi ad that will debut during the Super Bowl XXIV telecast on Sunday, Jan. 28.
"The greatest name in the biggest game of the year is Joe Montana, and Diet Pepsi's got him," said Alan Pottasch, senior vice president of creative, PepsiCo Worldwide Beverages. "We can't give away our game plan, but I can guarantee you that Joe's got a few surprises for our 'Cola War' competitor that will stop ...