Article: Joe Montana teams up with Diet Pepsi for Super Bowl XXIV 'Cola War' advertising blitz. (San Francisco 49er football quarterback)

JOE MONTANA TEAMS UP WITH DIET PEPSI FOR

SUPER BOWL XXIV 'COLA WAR' AD BLITZ

SOMERS, N.Y., Jan. 26 (PR/TV Newswire) -- Pepsi-Cola Company has announced that Super Bowl-bound San Francisco 49er quarterback Joe Montana will star in a new Diet Pepsi ad that will debut during the Super Bowl XXIV telecast on Sunday, Jan. 28.

"The greatest name in the biggest game of the year is Joe Montana, and Diet Pepsi's got him," said Alan Pottasch, senior vice president of creative, PepsiCo Worldwide Beverages. "We can't give away our game plan, but I can guarantee you that Joe's got a few surprises for our 'Cola War' competitor that will stop ...

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