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Article: Tova achieves Nirvana: Tova Borgnine's latest fragrance gets its inspiration from India.
- Article from:
- Household & Personal Products Industry
- Article date:
- December 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Think OF INDIA'S rich spices, palaces and vibrantly colored saris and you start to get a sense of Tova Borgnine's latest fragrance venture--Tova Nirvana. Inspired by India and Ms. Borgnine's interest in Eastern culture, the fragtrance aims to capture the freedom from all attachments, an abandonment of earthly cares and a climactic state of being where wisdom replaces want, and compassion overtakes negativity, according to executives.
"Nirvana was inspired by India, a land of extreme polarities. The paradox of glimmering palaces coexisting with heartbreaking poverty seems at first irreconcilable, yet is all part of the fabric and mystique of India," explained Ms. ...