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Article: Thomas Cook writes its brand across the Sky: Despite the burnt fingers of Boots and Sainsbury's, Thomas Cook is ploughing on with its TV channel, and says it won't make the same errors. (Media).
- Article from:
- Marketing Week
- Article date:
- December 6, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Last week, beleaguered Granada Television announced it was closing the Wellbeing TV channel, its ailing joint venture with Boots. A few months earlier, the equally beleaguered Carlton TV pulled the plug on the Taste channel, its equally ailing joint venture with Sainsbury's.
So you may be surprised to discover that next week Thomas Cook is launching its own TV channel on Sky Digital. Can it be serious? Not only have two of the UK's biggest retailers just demonstrated the perils of getting into the television industry -- particularly during an advertising slump -- but of all the commercial sectors that have suffered since the events of September 11, the travel ...
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Article: Game, set and match for active holidays with Thomas ...
M2 Presswire;
June 20, 2006 ;
700+ words
... ... com, call direct on 08701 111 111 or tune into Thomas Cook TV Sky Channel 645 or ntl Channel 857. About Thomas ... Thomas Cook travel warehouses, three call centres, Thomas Cook TV, Thomas Cook Sport, flythomascook.com, flexibletrips.com ...
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