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Article: Three yards and a cloud of dust: Today's economy calls for a running game, not Hail Mary passes. (Last Word).(Brief Article)(Editorial)
- Article from:
- Indiana Business Magazine
- Article date:
- December 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Curtis Magazine Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While contemplating this article, watching football and eating too much this Thanksgiving, I was continually reminded of the parallels between football and business. For those of you who know me, you know I love analogies. I could not pass up this opportunity to use an analogy to convey some simple business principles. So, let's talk a little football.
Football purists will tell you that "three yards and a cloud of dust" is the way the game used to be played. It used to be acceptable to run the ball, gain three yards, cause a little dust to fly and repeat. This is called "the running game." Today, fans expect big plays with each and every possession. We have ...