Article: The Word "is" The Thing: The "Kotodama" Belief in Japanese Communication.

Kazuya Hara (*)

PART I

In interpersonal communication studies, the bywords are relationship and messages (Knapp, Miller, & Fudge, 1994). Zarefsky (1993) emphasizes that the concern in the discipline of communication is to explore "the relationship between messages and people." In the semantic-oriented viewpoint, communication is seen as the process of transmitting messages to another person, who then interprets those messages by attributing meanings to them. These messages may be sent intentionally or unintentionally, consciously or unconsciously, and they include information about the content of the message and the relationship among the people ...

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