Article: The Way it was: 1998.

Eye on the Next Revolution

Early in World War I, Henry Ford sailed a ship to Europe with a group of influential religious, academic, and business leaders. His intention was to appeal to heads of state across central and western Europe to "get the boys out of the trenches by Christmas." Three weeks later, Ford returned to the United States. "I didn't get much peace," he said, "but I learned that Russia is going to be a great market for tractors."

There is something in the fiber of every business executive that instinctively searches for the next major market, the next big idea, the product breakthrough, or the newest, best way to do business. I see it in ...

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