Article: On the Florida market.(Florida public relations firms)(Directory)

"It's important to get your message to a targeted audience efficiently through TV. Language has become very important in Florida, whether it is in English, Spanish or both.... I tell clients that Univision, in Miami, is the No. 1 television station in the market. And people say, 'Yeah, out of a two-Spanish language station market'. But those two Spanish language TV stations beat out the network stations combined. The Hispanic market in Miami also is very different than the Hispanic market in Orlando and different from the Hispanic market in Tampa. Within the south Florida market, for example, there are even greater differences in the Submarkets."

Leslie Pantin ...

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