Article: Owner Aims to Expand Pickled Herring Tradition Beyond Wisconsin.

Milwaukee Journal Sentinel Knight Ridder/Tribune Business News

Dec. 31--If pickled herring is on the New Year's Eve party menu, you might take a moment to thank Ma Baensch -- and the woman who continues her legacy.

Lena "Ma" Baensch was a co-founder of Baensch Food Products Co., maker of Ma Baensch Imported Herring Tidbits, a longtime fixture at Christmas and New Year's holiday meals throughout Wisconsin. Lena's face was featured on the labels that continue to grace jars of the Milwaukee company's pickled herring.

After three generations of family ownership, the Baensch family sold the company in 1999 to Kim R. Wall, who has since been ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!