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Article: Web Firm Embraces Old Economy Model.(eHobbies)
- Article from:
- Los Angeles Business Journal
- Article date:
- December 17, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ONCE was a time when working at eHobbies was luxurious. Comfy Aeron chairs, company-sponsored lunches, free membership at Santa Monica's Spectrum Club, weekly massages, an in-house concierge and fine views from the Water Garden office project.
Today, pampering at eHobbies amounts to pizza on Fridays.
The new eHobbies is exactly like the old eHobbies, if you're talking about the business the company does. It's nothing like the old eHobbies if you're talking about how it does that business.
"One of the reasons we're still here is because the idea, the concept, is a viable one. It's just the way it was executed was poor," Ken Kikkawa, co-chief ...