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Article: On the binding edge of technology; a Canadian book printer prefaced a new process and backed it up with a strong commitment to consumer education. (Webcom Limited; Otabind bookbinding process)
- Article from:
- Graphic Arts Monthly
- Article date:
- November 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On the Binding Edge of Technology
A Canadian book printer prefaced a new process and backed it up with a strong commitment to consumer education.
Niche marketing has become a watchword in the business community's vernacular. "Differentiate yourself from your competition," "Find your slice of the pie," "Tailor your operation for a particular market segment," are but a few of the calls to action.
One Canadian book manufacturer has taken the concept of niche marketing a chapter forward. Webcom Limited, Scarborough, Ontario, a full-service, softcover book manufacturing specialist serving many book-related segments, decided to differentiate itself from ...