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Article: Santa Barbara, Calif., Shoe Licenser Takes Step to Expand Lineup.

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Knight Ridder/Tribune Business News
Article date:
January 5, 2002
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By Mark van de Kamp, Santa Barbara News-Press, Calif. Knight Ridder/Tribune Business News

Jan. 5--More jobs will be created this year in Santa Barbara by a local company again expanding its shoe business.

Fast-growing Global Brand Marketing Inc. announced Thursday the addition of Mecca Footwear to its roster of footwear licenses.

Headquartered downtown on East Figueroa Street, the 5-year-old company already designs and markets sporty, stylish Diesel Footwear and XOXO shoes.

This venture will add about 16 employees to the 75-person GBMI work force in Santa Barbara, said Killick Datta, GBMI's chief executive officer. The company has ...

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