Article: BOWLING ALLEYS HOPE GLITZ CAN LURE THE YOUNG SOME MANAGERS ARE TURNING TO LASER SHOWS AND FANCY BALLS.(LOCAL/WISCONSIN)

Byline: Associated Press

Many Wisconsin bowling alleys are using technology -- from laser shows to newfangled balls -- in an effort to attract younger generations back to the lanes and counter the sport's waning popularity.

Many of the innovations, such as lasers and high-tech sound systems, have been used to transform the bowling alleys into family entertainment centers.

Many Madison bowling alleys have "bumper bowling" for children. Dream Lanes, 13 Atlas Court, also has Ultra-Bowling on weekend nights while Village Lanes, 208 Owen Road, has Glow N Bowl. Both cater to teen-agers with laser lights and music.

Charlie DuBois of Village ...

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