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Article: Petfood: 28m [pounds sterling] campaign sets Iams' tail wagging as it starts a trend for lifestage solutions. Single serves show many benefits. Convenient dry foods eat into the wet sector. (Top Products Survey).(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- December 15, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although wet petfood continues to dominate the category with more than 78% share of the market, it is the dry petfood sector that is driving growth. However, this is not enough to counterbalance the overall decline in value.
As with many grocery markets, convenience is the key to success and the increase in popularity of dry petfood mirrors the overall trend towards convenience.
The benefit of dry petfood is that it can be bought in bigger pack sizes because once opened, it remains fresh for longer. The biggest increase is in dry catfood, which has grown by more than 17%.
Within the wet petfood sector, products showing the greatest growth are ...