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Article: Coated paper; a look at developing trends in the supply/demand balance of coated papers, and what those changes mean to publishers. (includes related information)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- December 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A look at developing trends in the supply/demand balance of coated papers, and what those changes mean to publishers
Every publisher knows the importance paper plays in establishing budgets and planning production. increases and decreases in paper supply-and, consequently, price-have significant impact on the health of a magazine's bottom line. with that in mind, this analysis of the coated paper supply situation as it is now and as we project it to be in the months ahead is offered as a guide to publishers planning for their paper needs.
Coated papers imported into the United States increased considerably in 1988, confirming that coated markets have ...