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Article: How Did Mademoiselle Lose Girls? It Couldn't Keep Up in a Sassy Age.(Media&Society)
- Article from:
- The New York Observer (New York, NY)
- Article date:
- October 8, 2001
CopyrightCOPYRIGHT 2001 The New York Observer. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sridhar Pappu and Gabriel Snyder
Mademoiselle, the Jan Brady of Conde Nast, to finally crumple?
Blame Jane Pratt. When it was closed on Oct. 1, the once comparatively thoughtful Mademoiselle, edited by British import Mandi Norwood, was still trying to mimic the informal, breaking-the-fourth-wall voice that Ms. Pratt minted over a decade ago at Sassy--a voice that Ms. Pratt successfully mellowed intothepagesof Fairchild's Jane, now flourishing under AdvancePublications, Conde Nast's parent.
But Mademoiselle, founded in 1935 and acquired from Street & Smith by Sam Newhouse in 1959, could never really make the transition from white-gloved ...