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Article: Change: A Way of Life at Modern Casting: There are big changes in this month's issue, but they're just one example of many steps in the magazine's natural evolution since the 'Summer of '38.'.(Brief Article)
- Article from:
- Modern Casting
- Article date:
- December 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 American Foundry Society, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Now more than ever in today's new information age, every magazine must constantly evaluate and assess its product offering and then tirelessly refine and improve upon it. While we've been working on product improvement for quite some time, recent focus groups and surveys with people like you confirmed our notion that perhaps it was time to give the hook a facelift. Not change for change's sake per se, but rather to acknowledge that the industry has indeed changed, as well as our recognition that we could do some things differently to make things easier for our ever-changing readership, which wanted to more quickly put their hands on the vital information to improve their ...