|
|
Article: Better Beans, Tastier Tortillas and Meatier Marketing for Taco Bell.
- Article from:
- Business Wire
- Article date:
- January 9, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors
IRVINE, Calif.--(BUSINESS WIRE)--Jan. 9, 2002
Taco Bell(R) Meets Customer Expectations with Improved Quality
Ingredients and "Think Outside the Bun" Marketing Campaign
America's favorite tacos and burritos just got a little tastier for 2002. In an effort to leverage its price value perception among loyal customers and attract lighter users, Taco Bell Corp. has improved the quality of several core ingredients including softer tortillas, heartier beans and more flavorful taco meat. The new items, now available at over 6,700 Taco Bell restaurants nationwide, officially debuted with the Company's 98-Cent Crunchy Taco and ...