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Article: Advertisers Spending on Action Sports Rises Sharply in a Down Year; Fuse President Bill Carter named to Sports Business Journal's Prestigious "Forty Under 40".
- Article from:
- PR Newswire
- Article date:
- January 10, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BURLINGTON, Vt. -- The wide of world of sports is slowly making room for action sports. As advertisers spent less in 2001 and traditional sports continue to slump, extreme sports continue rapid growth.
A recent statement by Merrill Lynch & Co. in the November 19th issue of Ad Age predicts an overall 4.5% decrease in ad spending in 2001. Additionally, recent studies in American Sports Data claim traditional sports are beginning to share a strong portion of their popularity with action sports. Snowboarding, wakeboarding and skateboarding were the 3 fastest growing sports in the United States in 2000. Conversely, football, basketball and baseball were all down ...