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Article: Burger King Corporation Launches New National Advertising Featuring Blues Legend BB King; Campaign to Highlight Recent Menu Additions.
- Article from:
- PR Newswire
- Article date:
- January 11, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI -- Burger King Corporation has launched a series of television and radio advertisements starring the legendary BB King. The ads, which will air nationwide Sunday, spotlight the company's newest menu additions -- the KING SUPREME(TM) sandwich and EGG'WICH(TM) Muffin -- by conveying that BURGER KING(R) offers a variety of great-tasting sandwiches for mealtimes throughout the day.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
"BB King is a BURGER KING customer favorite," said Craig Braasch, vice president, Global Advertising & Promotions. This past fall, Burger King(R) customers voted him "Living Legend" from among a list of music ...