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Article: Wisconsin Milk Marketing Board Impact Campaign Begins Second Phase; Yearlong Effort Continues with Next Advertisement.
- Article from:
- Business Wire
- Article date:
- January 15, 2002
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Business Editors
MADISON, Wis.--(BUSINESS WIRE)--Jan. 15, 2002
The Wisconsin Milk Marketing Board's (WMMB) campaign, "Wisconsin Dairy Impact, The Untold Story" is designed to highlight the dairy industry's impact on Wisconsin's economy. The second phase begins, utilizing an ad appearing in papers across the state, titled, "Next Door Neighbor."
The ad discusses the dairy industry's impact on Wisconsin's employment picture. According to the Department of Agriculture, Trade and Consumer Affairs (DATCP), one in five Wisconsin jobs works directly in agriculture and the dairy business, pursuing over 300 different careers. With the dairy industry ...