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Article: New Swiss carrier decides on brand name.
- Article from:
- Airline Industry Information
- Article date:
- January 16, 2002
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AIRLINE INDUSTRY INFORMATION-(C)1997-2002 M2 COMMUNICATIONS LTD
The supervisory board of Switzerland's new national airline - which is being created from the remains of collapsed Swissair - has decided on the airline's brand name.
The name, which is being kept a secret for the meantime, may be announced as early as next week. Before the announcement lawyers need to check whether the preferred brand name has already been registered as a trade mark anywhere in the ...