Article: Tasty Baking Company Appoints New Investor Relations Firm.

Business Editors

PHILADELPHIA--(BUSINESS WIRE)--Jan. 16, 2002

Tasty Baking Company (NYSE:TBC) recently retained Gregory FCA Communications, Inc. to develop and implement a strategic investor relations program for the Company.

Chairman, President and CEO of Tasty Baking Company, Carl S. Watts, said, "In this shifting economic environment, we are pleased to have Gregory FCA join our team. Gregory FCA has an impressive track record of getting their clients in front of institutional investors. We feel the time has come to broaden our existing shareholder base by incorporating a more proactive outreach program. We are glad to have a local firm ...

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