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Article: One Percent Milk Campaign Results in Dramatic Rise in One Percent Milk Sales.
- Article from:
- Ascribe Higher Education News Service
- Article date:
- January 16, 2002
CopyrightCOPYRIGHT 2002 AScribe. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: University of California Division of Agriculture
FRESNO, Calif., Jan. 16 (AScribe News) -- Sales of 1 percent milk at four Fresno grocery stores soared following an 18-week "1 percent Milk - Healthy and Delicious!" campaign aimed at raising public awareness about the health benefits of lower-fat milk, according to a summary report released in January.
"Many people are buying whole milk out of habit," said Melissa Martinez, a program representative for California Nutrition Network based at the UC Cooperative Extension office in Fresno. "If we give them accurate information about the health benefits of low-fat milk, many will try it."
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