Article: One Percent Milk Campaign Results in Dramatic Rise in One Percent Milk Sales.

Byline: University of California Division of Agriculture

FRESNO, Calif., Jan. 16 (AScribe News) -- Sales of 1 percent milk at four Fresno grocery stores soared following an 18-week "1 percent Milk - Healthy and Delicious!" campaign aimed at raising public awareness about the health benefits of lower-fat milk, according to a summary report released in January.

"Many people are buying whole milk out of habit," said Melissa Martinez, a program representative for California Nutrition Network based at the UC Cooperative Extension office in Fresno. "If we give them accurate information about the health benefits of low-fat milk, many will try it."

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