Article: FREESKIER MAGAZINE THRIVES ON RISK.(Business)

Byline: Rachel Brand News Staff Writer

Two blocks down the street from the ski publishing giant Mountain Sports Media in Boulder are the cramped offices occupied by Freeskier magazine. Its staff of 10 claims to ski wilder, party harder and break more rules than anyone at rival mags Skiing, Freeze or Powder. In fact, they've made a business of their roguish ways.

Freeskiing - the sport of flipping, boardgrabbing and rail-riding on skis - was scarcely known when Bradford Fayfield founded Freeskier four years ago.

A former U.S. Ski Team member, then 25-year-old Fayfield had earned a master's degree in magazine journalism and was at his first ...

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