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Article: WMA and WAA merge to be global mobile marketing body.(Wireless Marketing Association and the Wireless Advertising Association forming Mobile Marketing Association)
- Article from:
- New Media Age
- Article date:
- January 10, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Wireless Marketing Association and the Wireless Advertising Association have merged to become the Mobile Marketing Association.
The move creates a single selfregulatory body for the wireless marketing sector and ends months of confusion over the respective roles of the two organisations.
The merged Mobile Marketing Association (MMA) will be a global organisation, while still retaining a strong local focus on any country-specific issues.
The new organisation will be able to draw on the significant backing of the US-born WAA, which includes such heavyweight players as Motorola and Procter & Gamble. At the same time, though, the merger with ...