Article: Orlando Sentinel Communications Selects Unica Corporation's Affinium to Support Email Marketing Efforts.

Business/Technology Editors

LINCOLN, Mass.--(BUSINESS WIRE)--Jan. 22, 2002

Orlando Sentinel Communications to Leverage Unica Solution to

Facilitate the Delivery of News and Information to More than 100,000

Subscribers

Unica(TM) Corporation, a provider of award-winning enterprise marketing management solutions, today announced that Orlando Sentinel Communications has selected Unica's Affinium(TM) to support its marketing automation initiatives. Orlando Sentinel Communications, a multi-media company and publisher of the Orlando Sentinel, is a business unit of Tribune (NYSE: TRB), one of the country's premier media companies. In ...

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