Article: Tourism Ireland - New All-Island Tourism Promotion Agency in the United States Launched at New York Event; Formed by Irish Tourist Board and Northern Ireland Tourist Board.

NEW YORK -- Tourism Ireland, the new all-island tourism promotion agency for the Emerald Isle, was introduced today in New York City at a gathering of key media, travel industry executives and leaders in the Irish-American community. In remarks delivered at the launch event, Mr. Paul O'Toole, Chief Executive of the new body, which was formed by the Irish Tourist Board and the Northern Ireland Tourist Board, said the agency offers a seamless and improved advisory service to Americans planning an Ireland vacation. At the meeting, Tourism Ireland's advertising plans for 2002 in the United States were also announced.

Mr. O'Toole said, "This new initiative has been ...

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