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Article: Jordan Introduces the New Air Jordan XVII Experience; Flagship Basketball Shoe Loaded With Features and Extras.
- Article from:
- PR Newswire
- Article date:
- January 24, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEAVERTON, Ore. -- Jordan, a division of Nike, Inc. , is introducing the Air Jordan XVII, the newest addition to the 17-year-old Air Jordan basketball shoe franchise. This high-performance shoe is the flagship product for the Jordan brand, and continues the Air Jordan tradition of releasing a new model every year that epitomizes Michael Jordan's performance and style.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )
"With the Air Jordan XVII, the consumer should not expect just a basketball shoe. They should expect an experience," says Larry Miller, president of Jordan. The Air Jordan XVII comes in a metallic silver briefcase, and also ...