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Article: Accident group in [pounds sterling]12m review.
- Article from:
- Marketing Week
- Article date:
- January 3, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Accident Group is taking its [pounds sterling]12m media buying business away from The Collins Partnership, and has shortlisted Media Vest Manchester and Brilliant Media for the work. A decision is expected by the end of the month.
CIA Manchester and the incumbent also pitched but were knocked out in the first round.
It follows a review of the creative business last summer, which ended when Cheetham Bell JWT snatched the work from McCann-Erickson Manchester (MW August 17).
Manchester-based The Accident Group handles personal injury compensation claims but is trying to distance itself from the industry's ...