|
|
Article: Rushing to the top at new line. (Vidbits).(Rush Hour 2)(New Line Home Entertainment Inc.)(Brief Article)(Statistical Data Included)
- Article from:
- Video Business
- Article date:
- January 7, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
New Line Home Entertainment's Rush Hour 2, released Dec. 11, became the top-selling title for the studio in its first several weeks. The studio would not disclose sales or shipment numbers.
"We're doing very well across the board," said senior VP of marketing Matt Lasorsa.
The studio will use the success and experience of Rush Hour 2 in planning its strategy for its big upcoming titles The Lord of the Rings: the Fellowship of the Ring, the sequel to Blade and Austin Powers 3. "Now ...