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Article: Well-being demands monitoring body fat. (Merchandising).(products on the market)(Brief Article)
- Article from:
- Mass Market Retailers
- Article date:
- January 14, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Americans are increasingly coming to believe that excess body fat, rather than excess pounds, represents the greatest threat to their health.
That realization in turn is creating a growing market for body fat monitoring devices, which are designed to make it easier for people to get an accurate sense of their body fat percentage.
Obesity has traditionally been measured through formulas that use the ratio between height and weight to calculate body mass. Such formulas fail to take into account differences in body type. Body builders and other athletes, for example, typically fool such formulas because, although they may have little body fat, ...